MEDIA
NEW HAMPSHIRE
(The New Hampshire media effort will set the stsge for our campaign. Half hour program - 5 weeks of spot TV — statevide radio ~ outdoor— newspaper.)
4 TV Harkots: Boston, Mass. {7 stations), Springfield, Mass. (1),
Lebenon, N.H. (1), Keone-Greonfield-Brattleboro (1).
10 Daily Newspapers
38 Radio Stations
Estimated cost for primary (aedia only) $205,000
FLORIDA
(As on carly prinsry, iz ve ontered o strong bid, Florida would have the some kind of campaign os in New Hampshire.)
11 TV Harkets: Pensacola (3 stations), Daytens (1), Ft. Myers (2), @ninosville (2), Jacksonville (3), Miami (6), Orlendo (3), Panans
City (2), Tollahsssoe (1), Tampa/St. Petersburg (5), Weat Palm Beooh (3). 49 Daily Newspapers
270 Radio Stations
Estimeted cost for primary (nsdia only) $275,000
ILLINOIS (Early prinary, Large effort.) 7TV Markets: Chanpaign/Urbana/Springfield/Decatur/Danville (4),
Chicsgo (7), Peoris (3), Quinoy/Hannibsl (2), Paducah, Ky./Cape Girardeau, Mo./
Harrisburg, Ill. (4), Rockford (3), Davenport, Ie./Rock Island/Holine (3)
